The New Cool
The concept of “cool” originated in the late 1950’s. It started as a sort of James Dean thing. The look was one of blue jeans, a long coat, and a cigarette. The leather jacket came along with Marlon Brando. The facial expressions were detached, lonely, and a bit angry. That was cool!
Cool has been redefined in each decade since. It also now includes all generations. Eighty year old people use the term. Each little subculture has its own standards for it. Some computer geeks consider Steve Jobs as cool, while others are Bill Gates clones. Gang members have their little symbols. College fraternities have theirs. John Deere logos abound in the country, while sports car logos have yank in the cities.
High fuel prices are here to stay. They are the impetus for the new cool. The small car, the bicycle, the golf cart, the apartment closer to work, walking shoes, the sailboat instead of the yacht, and homes equipped with windmills, solar panels, and eco-friendly systems denote the new cool. Being cool can be an expensive endeavor or done on the cheap. Behemoth is out, modest is in.
My definition of cool has nothing to do with the flow of fuel on the planet. It is not displayed by trinkets or reactions to them, it is not identified with some elite language system or holier-than-thou buzz words. “Cool” has to do with an aspiration for a deep connection with the Creator. It is reflected in a series of attitudes I have toward myself and the world around me. It does not chase the winds of fleeting trends, or exhaust itself in ego-building. Faith is cool.








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